10 Effective Digital Marketing Strategies for Small Businesses: Expand Your Reach and Boost Revenue

Are you a small business owner looking to expand your reach and increase your revenue?

Digital marketing is the perfect solution for you. With the right strategies in place, I can help you reach a wider audience and attract new customers to your business.

In this blog post, I discuss 10 effective digital marketing strategies for small businesses and great news is that I can help you utilise all of those and more! 

1. Develop a Strong Brand Identity & Tone of Voice

Creating a strong brand identity is the foundation of a successful digital marketing strategy. For a long time I have advised businesses to think about their brand as if it's a person, while you're the same person as you go through life you flex certain aspects of your personality, your dress sense and your overall look depending on the environment you're in, the same is true for your brand. 

According to Forbes, simply being consistent when you present your brand, no matter where you are posting can create a uniform message and promote brand identity which can increase your revenue by up to 23%.

2. Establish an Online Presence

Establishing an online presence is essential for small businesses to gain credibility and provide important information to potential customers. Remember to optimise your website, making it user-friendly and search engine friendly. According to Google 75% of consumers admit to judging a company's credibility based on their website design!

3. Utilise Social Media

Engaging with your audience and promoting your business on social media is a powerful digital marketing strategy. By analysing your current digital marketing activities you can identify the platforms that are most relevant to your business and consistently post engaging content. 89% percent of consumers say they will buy from a brand they follow on social media and 84% will choose that brand over a competitor, according to the 2020 Sprout Social Index.

4. Invest in Search Engine Optimisation (SEO)

Optimising your website for search engines is crucial to increase visibility in search results. By implementing SEO techniques, such as keyword research and on-page optimisation, you can significantly improve your organic traffic. According to BrightEdge - SEO drives 1,000%+ more traffic than organic social media and 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)

5. Implement Pay-Per-Click Advertising

Pay-per-click (PPC) advertising allows you to reach your target audience through targeted ads while staying within your budget. Make sure you test different strategies and monitor results, optimising your campaigns for maximum return on investment. 

According to WebFX: PPC ads in search results account for 45% of page clicks. Nearly 75% of people say ads make it easier to find what they're looking for. Visitors that arrive at your site via a PPC ad are 50% more likely to make a purchase than organic visitors. Search PPC ads can increase brand awareness by as much as 80%.

6. Use Email Marketing

Stay in touch with your audience and promote your brand through email marketing. Provide valuable content to your subscribers, building trust and loyalty. For every $1 spent on email marketing, marketers make $42. That's a 4,200% ROI! (Source:Luisazhou.com)

7. Focus on Video Marketing

Video marketing has gained immense popularity in recent years and I have to admit that I would 100% rather watch or listen to a video than read (note to self start a YouTube channel). My advice is to create engaging videos showcasing your products or services, captivating your audience and boosting conversions - using storytelling techniques. According to Promo.com including videos on landing pages can increase your conversion rates by up to 86%!

8. Partner with Influencers

Collaborating with influencers in your industry can enhance your business's credibility and expose your brand to a wider audience. The trick is to find influencers who align with your brand values and have a relevant following, also don't expect a one off post to help your brand in any way, remember the rule of 7? Most consumers need to be exposed to the product or service 7 times before they make a purchase with some needing even longer. 

If you can get an influencer to invest in the product or services, you are much more likely to see those conversion rates go up - think Ryan Reynolds and Wrexham FC.

9. Utilise Local SEO

For small businesses, local SEO is essential to attract customers in your area. Make sure your business is listed in relevant local directories and optimise your website for local search terms. 50% of users visit a store within a day of conducting a local search. (Source: WebFX)

10. Leverage Customer Reviews

Customer reviews are a powerful tool for small businesses. Encourage satisfied customers to leave reviews on your website and other relevant platforms to increase credibility and visibility. According to Oberlo: One in five consumers say they fully trust the reviews on brands' websites, and 70 percent say they “somewhat” trust them.

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By implementing these 10 effective digital marketing strategies, I can help your small business expand its reach and boost revenue. Together, we can develop a strong brand identity, create a user-friendly website, utilise social media, invest in SEO and PPC advertising, leverage email marketing, focus on video marketing, partner with influencers, utilise local SEO, and leverage customer reviews. If you'd like to discuss this further, don't hesitate to email me directly anna@tenaciousbrands.co.uk

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